Founder of Lemon Says Consultancy, Lydia started the boutique consultancy when she realised that most consultants do not understand the needs of start-ups and are not in tune with the latest Government policies and programmes. More importantly, she saw a need to provide effective consultancy based on a structured and comprehensive framework such as SPRING's SME Management Action for Results (SMART) Business Diagnostics.
Lydia started her career in the Government almost a decade ago. After many years of developing business and social policies (Spring Singapore and the Ministry of Social and Family Development), Lydia fell in love with the passion and just-do spirit of innovation in the start-up world. With that she decided to take the leap to leave her comfortable life for the dynamic start-up world. With her experience from advising hundreds of companies, Lydia has since dedicated her life to helping start-ups disrupt the status quo. From Smart Home IoT solutions to Game Development to F&B chains, Lydia provides consultancy in the areas of Business Diagnosis and Planning, Digital Marketing as well as International Expansion and Government funding.
She believes strongly that all start-ups deserve to have access to quality Business Diagnosis, and a clear and transparent journey in getting funding.
In her spare time, Lydia gives back to the community by volunteering at shelters and writing non-profit children's books that teaches about important social issues. Lydia is fascinated by business strategies that successfully integrates social policies and is always on the look-out for a business model that addresses social issues.